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Solutions · Marketing & growth

Market to what they actually want.

Your audience is already telling you what would make them buy — in their own words, on Reddit, right now. Crowd Intelligence reads every relevant conversation and turns it into the trends, pains, and exact language that make your next campaign land.

What your market is saying

spent the whole quarter’s budget on a campaign that just… flopped. still not sure why

r/marketing

why does every tool in this space describe itself with the exact same words

r/SaaS

their landing page literally read my mind — signed up on the spot

r/Entrepreneur

i don’t need more features. i need someone to explain it without the jargon

r/smallbusiness
01 — The marketer’s dilemma

Great creative, aimed at a guess.

You can polish a campaign forever and still miss — because it’s built on what you hope your audience wants. Personas go stale, surveys flatter you, analytics arrive too late. Meanwhile your market is saying, in plain words, exactly what would make it care.

✕ personas
Fiction on a slide.
Built once and quoted for years — a composite of who you wish your buyer was, not who’s actually out there talking.
✕ keyword tools
Volume, not meaning.
They tell you what people type into a search box. Never the why, the feeling, or the words behind it.
✕ surveys
People perform.
Ask them directly and they answer to look good. The honest version only comes out when no brand is in the room.
✕ the brief
A sample size of one.
It’s the loudest stakeholder’s hunch — and a whole quarter of spend rides on it.
Meanwhile, the answer is sitting in plain sight.
02 — The shift

Your audience already wrote the brief.

Crowd Intelligence reads every new post and comment in the communities you choose — thousands of conversations — and turns them into the themes, pains, and exact phrases your market uses. A research team that never sleeps, handing you the brief your audience wrote themselves.

Thousands of unprompted conversations → one clear signal

TrendsSurfaced from the subreddits you track

AI-agent tooling is breaking out — mentions are up 3× across 9 communities this quarter, and demand is still mostly unmet.

Deep dive

Support is the new differentiator — fast, human customer service now outranks features as the #1 thing buyers praise.

Deep dive

Native Slack alerts top the wishlist — the most-requested integration this month, named in 90+ threads across r/SaaS.

Deep dive
Surfaced from your subreddits’ threads & comments
03 — Where it goes to work

Six ways marketers use it.

Same starting move every time: stop guessing, and read what your market already told you.

Campaign strategy

Aim at a real desire.

Build every campaign around a theme your audience is actively talking about this month — not last year’s persona deck.

Outcome → campaigns that resonate, budget that isn’t wasted.
Content & SEO

Write what they’re searching for.

Mine the real questions and pains your market posts — and the exact phrasing that ranks because it’s how people actually ask.

Outcome → content that earns traffic and trust.
Messaging

Say it in their words.

Pull the precise language your market uses for its problems, straight into your homepage, ads, and emails.

Outcome → copy that makes people feel understood.
Competitive intel

Win the comparison.

See exactly what people love and hate about competitors — and turn their weak spots into your sharpest lines.

Outcome → positioning that wins the head-to-head.
Trend-jacking

Be first to the moment.

Catch a rising topic while it’s still small and show up with content before the wave breaks.

Outcome → reach and relevance competitors miss.
Launch & reputation

Launch with your eyes open.

Track sentiment before and after a launch, and catch confusion or backlash while you can still respond.

Outcome → fewer surprises, faster course-correction.
04 — The honest scoreboard

See yourself the way your market does.

Track how people feel about you and every competitor — who’s gaining share of voice, who’s losing it, and exactly what’s driving each shift. The honest scoreboard you’ll never get from a survey.

SentimentYou vs. every competitor you track
Positive Neutral Negative
You
Vantage
Mainsail
Tideway
Northpeak
Quill
Sentiment across all conversations
05 — A week with Crowd Intelligence

From blank brief to booked win.

No setup project, no integrations. Open the dashboard and the week writes itself.

01
Monday

Find the angle

Scan rising topics and the loudest pains across your subreddits, and pick the insight your next campaign will own.

02
Tuesday

Quote them back

Ask the data for the exact phrases people use, and draft copy that sounds like your market wrote it — not like a brand.

03
Thursday

Launch on signal

Build the campaign around a real desire — landing page, ad, and email — in language that already tests true.

04
Friday

Prove it moved

Set an alert on the campaign theme and watch sentiment shift. Bring the receipts to your next review.

From the founder

I spent years guessing what audiences wanted — burning budgets on campaigns built from personas and hope. Then it clicked: the honest answer was already on Reddit, in millions of unprompted conversations. I built Crowd Intelligence so you can read the room before you spend a dollar — and market to what people actually want.

Federico PascualFounder, Crowd Intelligence

Your next campaign is already written.

Your market wrote it. Go read the room on Reddit.