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Solutions · Marketing & growth

Market to what they actually want.

Your audience is already saying what would make them buy, on Reddit, in their own words. Crowd Intelligence turns it into the trends, pains and exact language your next campaign needs, finds the content opportunities in it, and drafts the piece.

What your market is saying

“spent the whole quarter’s budget on a campaign that just… flopped. still not sure why”

r/marketing

“why does every tool in this space describe itself with the exact same words”

r/SaaS

“their landing page literally read my mind. signed up on the spot”

r/Entrepreneur

“i don’t need more features. i need someone to explain it without the jargon”

r/smallbusiness
01 — The marketer’s dilemma

Great creative, aimed at a guess.

You can polish a campaign forever and still miss, because it is built on what you think your audience wants. Personas go stale, surveys skim the surface, analytics arrive too late. Meanwhile your market is saying, in plain words, exactly what would make it care.

✕ personas
Fiction on a slide.
Built once and quoted for years: a composite of who you think your buyer is, not who is actually out there talking.
✕ analytics
Clicks, not reasons.
You see what people did, never why or what almost made them leave.
✕ surveys
Shallow by design.
A survey returns what you thought to ask, one tick box at a time. It never reaches the why, or what people would pay to fix.
✕ gut feel
A sample size of one.
It is the loudest stakeholder’s hunch, and a whole quarter of spend rides on it.
Meanwhile, the answer is sitting in plain sight, on the internet’s biggest watering hole: Reddit.
02 — The shift

Your audience already wrote the brief.

Crowd Intelligence reads every new post and comment in the subreddits you choose, thousands of conversations, and turns them into the themes, pains and exact phrases your market uses. A research team that never sleeps, handing you the brief your audience wrote themselves.

Thousands of unprompted conversations → one clear signal

TrendsSurfaced from the subreddits you track

AI-agent tooling is breaking out — mentions are up 3× across 9 communities this quarter, and demand is still mostly unmet.

Deep dive

Support is the new differentiator — fast, human customer service now outranks features as the #1 thing buyers praise.

Deep dive

Native Slack alerts top the wishlist — the most-requested integration this month, named in 90+ threads across r/SaaS.

Deep dive
03 — The honest scoreboard

See yourself the way your market does.

Track how people feel about you and every competitor, who is gaining share of voice, and what your market talks about most. The honest scoreboard you will never get from a survey or a focus group.

CompetitorsYou vs. every competitor you track
Trending
Your brand↗ +212%
Vantage↗ +124%
Mainsail↗ +47%
Quill↗ +31%
Stable
Cargo± 1%
Pier± 2%
Harbor± 0%
Falling
Tideway↘ −68%
Northpeak↘ −22%
Ledgerly↘ −9%
Who is gaining groundYour brand and every rival, by who is winning and losing share of voice.
04 — From insight to published

From what they say to what you publish.

Ask the AI Agent what to write about and it hands you content opportunities that are rising right now, each with the threads behind it. Hit Draft this, and the piece writes itself beside the chat, in your market’s words and your business context, ready for your edit.

AI AgentLIVE
Asking for content opportunities
What are the top content opportunities in these conversations right now?
Three content opportunities stand out this month. The strongest: when people describe the tool they wish they had, they reach for the same four phrases, and none of them are the words on your competitors’ homepages.
content opportunities3 found, strongest first
Blog post1,086 mentions↗ risinghigh intent

The four things people mean when they say “easy to set up”

Setup praise and setup complaints use the same four phrases across r/SaaS and r/smallbusiness. A piece that answers each one, in those words, reads like it was written for the person searching.

Draft this
LinkedIn post540 mentions↗ rising68% positive

Nobody switches for a feature list

Draft this
Comparison guide371 mentions→ steadymixed

You vs Vantage: the six questions every switching thread asks

Draft this
The agent’s planPull the 6 strongest threads behind this opportunityMatch each phrase to a feature in your business contextDraft 1,400 words · embed the phrases chart
The four things people mean when they say…Blog post · 1,410 words · v13 · Created · 12 edits Show beside the chat
Content canvasbeside the chat
The document opens here the moment the agent starts writing.

The four things people mean when they say “easy to set up”

Ask a hundred people what easy to set up means and you get a hundred answers. Read a hundred r/SaaS threads and you get four. The same phrases come back every week, and each one is a promise you can make in their words.

1. “I didn’t have to read the docs”

The most repeated phrase this quarter. People are not asking for better documentation. They are asking not to need it. That is how our first run is built: connect one source, and the dashboard fills in on its own.

Figure 1 · The four phrases behind “easy to set up”: mentions, last 90 days

2. “Someone answered the same day”

The second phrase is not about the product at all. It is about the reply. People describe waiting a week for support, and they remember the tools that answered before lunch, which is why

Grounded in 6 threads · business context onv13 · Version history
Opportunities with momentum
Ranked by mentions and momentum, so you write about what is rising before it peaks. Every card links to the threads behind it.
Blog posts, LinkedIn posts, X threads
Drafted beside the conversation, grounded in real threads and your business context. Never a blank prompt.
Ship it anywhere
Copy straight into Google Docs or WordPress, or export Markdown, HTML or a PDF with the figures in place.
05 — Where it goes to work

Six ways marketers use it.

Same starting move every time: stop guessing, and read what your market already told you.

Campaign strategy

Aim at a real desire.

Build every campaign around a theme your audience is actively talking about this month, not last year’s persona deck.

Outcome → campaigns that resonate, budget that isn’t wasted.
Content & SEO

Write what they’re asking for.

Ask the agent what to write about and get content opportunities that are rising right now, with the threads behind them. Hit Draft this and the blog post writes itself, grounded in the questions people actually post.

Outcome → a draft in their words, before the topic peaks.
Messaging

Say it in their words.

Pull the precise language your market uses for its problems, straight into your homepage, ads and emails. Then ask the agent to draft the post in those exact words.

Outcome → copy that makes people feel understood.
Competitive intel

Win the comparison.

See exactly what people love and hate about competitors, and turn their weak spots into your sharpest lines.

Outcome → positioning that wins the head-to-head.
Trend-jacking

Be first to the moment.

Catch a rising topic while it is still small and show up with content before the wave breaks.

Outcome → reach and relevance competitors miss.
Launch & reputation

Launch with your eyes open.

Track sentiment before and after a launch, and catch confusion or backlash while you can still respond.

Outcome → fewer surprises, faster course-correction.
06 — A week with Crowd Intelligence

From blank brief to booked win.

No setup project, no integrations. Open the dashboard and the week writes itself.

01
Monday

Find the angle

Scan rising topics and the loudest pains across your subreddits, and pick the insight your next campaign will own.

02
Tuesday

Quote them back

Ask the agent for the exact phrases people use, and draft copy that sounds like your market wrote it, not like a brand.

03
Thursday

Launch on signal

Build the campaign around a real desire: landing page, ad and email, in language that already tests true.

04
Friday

Ship the piece

Hit Draft this on the strongest content opportunity, edit it beside the chat, and publish. Bring the receipts to your next review.

Your next campaign is already written.

Your market wrote it. Go read the room on Reddit.